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Extraordinary Worldwide PR Collaboration Fights Climate Crisis

Extraordinary Worldwide PR Collaboration Fights Climate Crisis

An unprecedented 45 PR agencies and industry organisations came together to work for a shared objective – urgent action against climate change. The United Nations Development Programme (UNDP)’s “Weather Kids” campaign launched on 21st March, with coverage in over 80 markets so far.

ICCO launches Next Gen Group and Board

ICCO launches Next Gen Group and Board

ICCO has launched the Next Gen Group, which will be led by the ICCO Next Gen Board. The remit of the group is to input young professionals’ perspectives into the ICCO Board of Management, as well as lead on projects relating to talent retention and recrutiment.

How AI will transform the way we work with PR and communications, from contributor - Mynewsdesk

How AI will transform the way we work with PR and communications

Press officers in today's workplace face a number of challenges, including the need to produce more content, the proliferation of channels and formats, the need for repetitive bulk work, and the need to build relationships with the media.

Keke Rahnasto, Product Manager Mynewsdesk

Are you writing for robots or humans?

If someone asks you if you are writing content for robots, your natural response would probably be: Robots? No, I’m writing for journalists and my other fellow humans.

Assessing emotional states and intensity in a text

Assessing emotional states and intensity in a text

That what we read in our feeds triggers emotions is nothing new. But what kind of emotions and how intense are they? And what impact could this have on the media climate? Mynewsdesk is evaluating the possibilities of using AI within the communications industry.

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Welcome to ICCO!

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world and provides a forum for senior management of the world’s best PR consultancies to meet and address issues of mutual interest and concern.


The ICCO membership comprises 41 associations representing 81 countries across the globe: from Africa, Asia, the Americas, Australasia, Europe and the Middle East. Collectively, these associations represent over 3,000 PR firms.


Members work together to raise standards of quality, address ethical issues, harmonise professional PR consultancy practice, and share knowledge.


ICCO

7 Stratford Place
W1C 1AY London
United Kingdom