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Caroline Hsu, Chief Global Officer of @hoffman_agency & APAC President, ICCO, provides a nuanced overview of the Asia - Pacific region's PR landscape in the ICCO #WorldPRreport 2023-2024 🌏📊.

“𝘈𝘴𝘪𝘢-𝘗𝘢𝘤𝘪𝘧𝘪𝘤 𝘭𝘦𝘢𝘥𝘴 𝘪𝘯 𝘰𝘱𝘵𝘪𝘮𝘪𝘴𝘮 𝘧𝘰𝘳 𝘗𝘙 𝘮𝘢𝘳𝘬𝘦𝘵 𝘨𝘳𝘰𝘸𝘵𝘩 𝘣𝘶𝘵 𝘧𝘢𝘤𝘦𝘴 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘪𝘯 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯, 𝘵𝘢𝘭𝘦𝘯𝘵, 𝘢𝘯𝘥 𝘦𝘵𝘩𝘪𝘤𝘴 𝘥𝘶𝘦 𝘵𝘰 𝘤𝘰𝘮𝘱𝘳𝘰𝘮𝘪𝘴𝘦𝘥 𝘦𝘹𝘱𝘦𝘤𝘵𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘤𝘭𝘪𝘦𝘯𝘵 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘴𝘩𝘰𝘳𝘵𝘧𝘢𝘭𝘭𝘴. 𝘋𝘦𝘴𝘱𝘪𝘵𝘦 𝘣𝘦𝘪𝘯𝘨 𝘢 𝘩𝘪𝘨𝘩𝘭𝘺 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘦𝘥 𝘳𝘦𝘨𝘪𝘰𝘯, 𝘪𝘵 𝘳𝘢𝘯𝘬𝘴 𝘭𝘢𝘴𝘵 𝘪𝘯 𝘢𝘥𝘥𝘳𝘦𝘴𝘴𝘪𝘯𝘨 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘯𝘦𝘦𝘥𝘴 𝘢𝘯𝘥 𝘢𝘥𝘰𝘱𝘵𝘪𝘯𝘨 𝘯𝘦𝘸 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺.”

Ethical concerns arise, with the region ranking second-lowest in perceived ethical standards. The talent shortage, insufficient technology infrastructure spending, and a race to the bottom on fees contribute to the complex dynamics.

Delve into the in-depth analysis within the complete report: 🔗 https://iccopr.com/world-pr-report-2023-2024/

𝘛𝘩𝘦 𝘳𝘦𝘱𝘰𝘳𝘵 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘱𝘳𝘰𝘥𝘶𝘤𝘦𝘥 𝘧𝘳𝘰𝘮 𝘢 𝘴𝘶𝘳𝘷𝘦𝘺 𝘰𝘧 300 𝘗𝘙 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘵𝘩𝘢𝘵 𝘵𝘰𝘰𝘬 𝘱𝘭𝘢𝘤𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘈𝘶𝘨𝘶𝘴𝘵 𝘢𝘯𝘥 𝘚𝘦𝘱𝘵𝘦𝘮𝘣𝘦𝘳 2023.

#ICCOReport #PRInsights #PublicRelations #MediaRelations #StrategicCommunications @prca_hq @provoke_news @opinium_life #publicrelationsconsultant #publicrelationsspecialist #publicrelationsprofessional #publicrelationsfirm #publicrelationslife

Caroline Hsu, Chief Global Officer of @hoffman_agency & APAC President, ICCO, provides a nuanced overview of the Asia - Pacific region's PR landscape in the ICCO #WorldPRreport 2023-2024 🌏📊. “𝘈𝘴𝘪𝘢-𝘗𝘢𝘤𝘪𝘧𝘪𝘤 𝘭𝘦𝘢𝘥𝘴 𝘪𝘯 𝘰𝘱𝘵𝘪𝘮𝘪𝘴𝘮 𝘧𝘰𝘳 𝘗𝘙 𝘮𝘢𝘳𝘬𝘦𝘵 𝘨𝘳𝘰𝘸𝘵𝘩 𝘣𝘶𝘵 𝘧𝘢𝘤𝘦𝘴 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘪𝘯 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯, 𝘵𝘢𝘭𝘦𝘯𝘵, 𝘢𝘯𝘥 𝘦𝘵𝘩𝘪𝘤𝘴 𝘥𝘶𝘦 𝘵𝘰 𝘤𝘰𝘮𝘱𝘳𝘰𝘮𝘪𝘴𝘦𝘥 𝘦𝘹𝘱𝘦𝘤𝘵𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘤𝘭𝘪𝘦𝘯𝘵 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘴𝘩𝘰𝘳𝘵𝘧𝘢𝘭𝘭𝘴. 𝘋𝘦𝘴𝘱𝘪𝘵𝘦 𝘣𝘦𝘪𝘯𝘨 𝘢 𝘩𝘪𝘨𝘩𝘭𝘺 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘦𝘥 𝘳𝘦𝘨𝘪𝘰𝘯, 𝘪𝘵 𝘳𝘢𝘯𝘬𝘴 𝘭𝘢𝘴𝘵 𝘪𝘯 𝘢𝘥𝘥𝘳𝘦𝘴𝘴𝘪𝘯𝘨 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘯𝘦𝘦𝘥𝘴 𝘢𝘯𝘥 𝘢𝘥𝘰𝘱𝘵𝘪𝘯𝘨 𝘯𝘦𝘸 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺.” Ethical concerns arise, with the region ranking second-lowest in perceived ethical standards. The talent shortage, insufficient technology infrastructure spending, and a race to the bottom on fees contribute to the complex dynamics. Delve into the in-depth analysis within the complete report: 🔗 https://iccopr.com/world-pr-report-2023-2024/ 𝘛𝘩𝘦 𝘳𝘦𝘱𝘰𝘳𝘵 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘱𝘳𝘰𝘥𝘶𝘤𝘦𝘥 𝘧𝘳𝘰𝘮 𝘢 𝘴𝘶𝘳𝘷𝘦𝘺 𝘰𝘧 300 𝘗𝘙 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘵𝘩𝘢𝘵 𝘵𝘰𝘰𝘬 𝘱𝘭𝘢𝘤𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘈𝘶𝘨𝘶𝘴𝘵 𝘢𝘯𝘥 𝘚𝘦𝘱𝘵𝘦𝘮𝘣𝘦𝘳 2023. #ICCOReport #PRInsights #PublicRelations #MediaRelations #StrategicCommunications @prca_hq @provoke_news @opinium_life #publicrelationsconsultant #publicrelationsspecialist #publicrelationsprofessional #publicrelationsfirm #publicrelationslife

Based on regional results in the ICCO #WorldPRreport 2023-2024 🌍📊, Africa's PR landscape is riding the digital wave!

@bridget_von_holdt, Co-Market Lead at BCW Africa & Africa President, ICCO, emphasises the continent's pioneering spirit in embracing technology: “𝘍𝘳𝘰𝘮 𝘈𝘐 𝘵𝘰 𝘐𝘰𝘛, 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘪𝘯𝘦𝘯𝘵 𝘪𝘴 𝘢 𝘨𝘭𝘰𝘣𝘢𝘭 𝘗𝘙 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘰𝘳. 𝘊𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘱𝘦𝘳𝘴𝘪𝘴𝘵, 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘧𝘢𝘬𝘦 𝘯𝘦𝘸𝘴 𝘢𝘯𝘥 𝘦𝘵𝘩𝘪𝘤𝘢𝘭 𝘥𝘪𝘭𝘦𝘮𝘮𝘢𝘴, 𝘣𝘶𝘵 𝘨𝘳𝘰𝘸𝘵𝘩 𝘪𝘯 𝘊𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘦 𝘙𝘦𝘱𝘶𝘵𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘗𝘙 𝘪𝘴 𝘯𝘰𝘵𝘢𝘣𝘭𝘦.”

Looking ahead to 2024, agencies invest in ESG and Social Media Community Management. Ethical standards remain a priority, and talent retention and diversity efforts showcase Africa's commitment to PR excellence.

Download the full report now via the link in our profile and delve into the future of PR: 🔗 https://iccopr.com/world-pr-report-2023-2024/

𝘛𝘩𝘦 𝘳𝘦𝘱𝘰𝘳𝘵 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘱𝘳𝘰𝘥𝘶𝘤𝘦𝘥 𝘧𝘳𝘰𝘮 𝘢 𝘴𝘶𝘳𝘷𝘦𝘺 𝘰𝘧 300 𝘗𝘙 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘵𝘩𝘢𝘵 𝘵𝘰𝘰𝘬 𝘱𝘭𝘢𝘤𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘈𝘶𝘨𝘶𝘴𝘵 𝘢𝘯𝘥 𝘚𝘦𝘱𝘵𝘦𝘮𝘣𝘦𝘳 2023.

#ICCOReport #PRInsights #PublicRelations #MediaRelations #StrategicCommunications #publicrelationsconsultant #publicrelationsspecialist #publicrelationsprofessional #publicrelationsfirm #publicrelationslife

Based on regional results in the ICCO #WorldPRreport 2023-2024 🌍📊, Africa's PR landscape is riding the digital wave! @bridget_von_holdt, Co-Market Lead at BCW Africa & Africa President, ICCO, emphasises the continent's pioneering spirit in embracing technology: “𝘍𝘳𝘰𝘮 𝘈𝘐 𝘵𝘰 𝘐𝘰𝘛, 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘪𝘯𝘦𝘯𝘵 𝘪𝘴 𝘢 𝘨𝘭𝘰𝘣𝘢𝘭 𝘗𝘙 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘰𝘳. 𝘊𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘱𝘦𝘳𝘴𝘪𝘴𝘵, 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘧𝘢𝘬𝘦 𝘯𝘦𝘸𝘴 𝘢𝘯𝘥 𝘦𝘵𝘩𝘪𝘤𝘢𝘭 𝘥𝘪𝘭𝘦𝘮𝘮𝘢𝘴, 𝘣𝘶𝘵 𝘨𝘳𝘰𝘸𝘵𝘩 𝘪𝘯 𝘊𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘦 𝘙𝘦𝘱𝘶𝘵𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘗𝘙 𝘪𝘴 𝘯𝘰𝘵𝘢𝘣𝘭𝘦.” Looking ahead to 2024, agencies invest in ESG and Social Media Community Management. Ethical standards remain a priority, and talent retention and diversity efforts showcase Africa's commitment to PR excellence. Download the full report now via the link in our profile and delve into the future of PR: 🔗 https://iccopr.com/world-pr-report-2023-2024/ 𝘛𝘩𝘦 𝘳𝘦𝘱𝘰𝘳𝘵 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘱𝘳𝘰𝘥𝘶𝘤𝘦𝘥 𝘧𝘳𝘰𝘮 𝘢 𝘴𝘶𝘳𝘷𝘦𝘺 𝘰𝘧 300 𝘗𝘙 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘵𝘩𝘢𝘵 𝘵𝘰𝘰𝘬 𝘱𝘭𝘢𝘤𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘈𝘶𝘨𝘶𝘴𝘵 𝘢𝘯𝘥 𝘚𝘦𝘱𝘵𝘦𝘮𝘣𝘦𝘳 2023. #ICCOReport #PRInsights #PublicRelations #MediaRelations #StrategicCommunications #publicrelationsconsultant #publicrelationsspecialist #publicrelationsprofessional #publicrelationsfirm #publicrelationslife

Jim Donaldson @jdonaldson6, CEO UK and Middle East became the 47th inductee into the International Communications Consultancy Organisation (ICCO) Hall of Fame at the #ICCOGlobalAwards 🏆🌟 in London last night. The award was presented by Maja Pawinska Sims @sparklypinchy, Associate Editor at ICCO partner PRovoke Media @provoke_news.

Learn more in the latest press release via the link in our prifile or here: 🔗 https://www.mynewsdesk.com/iccopr/pressreleases/jim-donaldson-inducted-into-icco-hall-of-fame-3290199

𝘌𝘴𝘵𝘢𝘣𝘭𝘪𝘴𝘩𝘦𝘥 𝘪𝘯 2003, 𝘵𝘩𝘦 𝘐𝘊𝘊𝘖 𝘏𝘢𝘭𝘭 𝘰𝘧 𝘍𝘢𝘮𝘦 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘴𝘦𝘴 𝘵𝘩𝘰𝘴𝘦 𝘸𝘩𝘰 𝘩𝘢𝘷𝘦 𝘮𝘢𝘥𝘦 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭 𝘱𝘳𝘰𝘨𝘳𝘦𝘴𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭𝘪𝘴𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘶𝘣𝘭𝘪𝘤 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺, 𝘢𝘯𝘥 𝘸𝘩𝘰 𝘩𝘢𝘷𝘦 𝘤𝘰𝘮𝘣𝘪𝘯𝘦𝘥 𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘴𝘦𝘯𝘴𝘪𝘵𝘪𝘷𝘪𝘵𝘺 𝘸𝘪𝘵𝘩 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭 𝘢𝘤𝘶𝘮𝘦𝘯 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘢𝘨𝘦𝘯𝘤𝘪𝘦𝘴 𝘵𝘩𝘢𝘵 𝘴𝘩𝘢𝘳𝘦 𝘨𝘭𝘰𝘣𝘢𝘭 𝘳𝘦𝘢𝘤𝘩 𝘸𝘪𝘵𝘩 𝘭𝘰𝘤𝘢𝘭 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘤𝘦.

A recognition truly earned through exceptional contributions to the PR industry. Congratulations on this esteemed honour! 👏👏

#icco #publicrelations #publicrelationsagency #publicrelationslife #mediarelations #strategiccommunications #halloffame #globalawards

Jim Donaldson @jdonaldson6, CEO UK and Middle East became the 47th inductee into the International Communications Consultancy Organisation (ICCO) Hall of Fame at the #ICCOGlobalAwards 🏆🌟 in London last night. The award was presented by Maja Pawinska Sims @sparklypinchy, Associate Editor at ICCO partner PRovoke Media @provoke_news. Learn more in the latest press release via the link in our prifile or here: 🔗 https://www.mynewsdesk.com/iccopr/pressreleases/jim-donaldson-inducted-into-icco-hall-of-fame-3290199 𝘌𝘴𝘵𝘢𝘣𝘭𝘪𝘴𝘩𝘦𝘥 𝘪𝘯 2003, 𝘵𝘩𝘦 𝘐𝘊𝘊𝘖 𝘏𝘢𝘭𝘭 𝘰𝘧 𝘍𝘢𝘮𝘦 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘴𝘦𝘴 𝘵𝘩𝘰𝘴𝘦 𝘸𝘩𝘰 𝘩𝘢𝘷𝘦 𝘮𝘢𝘥𝘦 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭 𝘱𝘳𝘰𝘨𝘳𝘦𝘴𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭𝘪𝘴𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘶𝘣𝘭𝘪𝘤 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺, 𝘢𝘯𝘥 𝘸𝘩𝘰 𝘩𝘢𝘷𝘦 𝘤𝘰𝘮𝘣𝘪𝘯𝘦𝘥 𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘴𝘦𝘯𝘴𝘪𝘵𝘪𝘷𝘪𝘵𝘺 𝘸𝘪𝘵𝘩 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭 𝘢𝘤𝘶𝘮𝘦𝘯 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘢𝘨𝘦𝘯𝘤𝘪𝘦𝘴 𝘵𝘩𝘢𝘵 𝘴𝘩𝘢𝘳𝘦 𝘨𝘭𝘰𝘣𝘢𝘭 𝘳𝘦𝘢𝘤𝘩 𝘸𝘪𝘵𝘩 𝘭𝘰𝘤𝘢𝘭 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘤𝘦. A recognition truly earned through exceptional contributions to the PR industry. Congratulations on this esteemed honour! 👏👏 #icco #publicrelations #publicrelationsagency #publicrelationslife #mediarelations #strategiccommunications #halloffame #globalawards

Contacts

Rob Morbin

Rob Morbin

Press contact Deputy Chief Executive +447881956218
Roma Sakarnyte

Roma Sakarnyte

Press contact Comms and Marketing Manager LinkedIn

Welcome to ICCO!

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world and provides a forum for senior management of the world’s best PR consultancies to meet and address issues of mutual interest and concern.


The ICCO membership comprises 41 associations representing 81 countries across the globe: from Africa, Asia, the Americas, Australasia, Europe and the Middle East. Collectively, these associations represent over 3,000 PR firms.


Members work together to raise standards of quality, address ethical issues, harmonise professional PR consultancy practice, and share knowledge.


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