ESG and AI Top Priorities in ICCO World PR Report
ESG is the area in which most investment is expected in 2024, while mastery of AI tools is the most important skill for the future, according to the new ICCO World PR Report 2023-2024.
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world and provides a forum for senior management of the world’s best PR consultancies to meet and address issues of mutual interest and concern.
The ICCO membership comprises 41 associations representing 81 countries across the globe: from Africa, Asia, the Americas, Australasia, Europe and the Middle East. Collectively, these associations represent over 3,000 PR firms.
Members work together to raise standards of quality, address ethical issues, harmonise professional PR consultancy practice, and share knowledge.