Press release -
GWPR and EACD sign ICCO’s Media Information and Education Pledge
The European Association of Communication Directors (EACD) and Global Women in PR (GWPR) are the latest organisation to sign ICCO’s Media Information and Education Pledge at the ICCO Global Summit in Warsaw. They join founding supporters the Council of Europe and The Trust Project, an international consortium of news organisations.
The Pledge, launched in Strasbourg in June, emphasises the need for representing bodies spanning PR & communications, broadcast media, journalism, institutions, and online media to acknowledge a shared responsibility in tackling misinformation, commit to shared solutions and prevention methods, as well as share the task of educating our own companies and employees, in addition to the wider public.
Andrew Hillier, EACD Board Members said:
“Communicating with integrity is at the heart of what the EACD stands for. The work of The Trust Project in galvanizing and highlighting journalism’s commitment to the balance, fairness and factual accuracy is essential in tackling misinformation and disinformation. The EACD is a proud partner in the ICCO and Trust Project’s mission, as supported by the Council of Europe, and is committed to the aims of the Media Information and Education Pledge”
Sue Hardwick, Co-Founder, Global Women in PR said:
“The ever-growing challenge of misinformation is something that impacts all of our members. From distribution of unhelpful or misleading information to using falsehoods in stoking deliberately damaging narratives, this is a battle that women at all levels across the PR industry are fighting. I am pleased the pledge seeks to bring together a cross section of disciplines to tackle these issues and place education at the heart of the solution.”
Massimo Moriconi, European President, and Misinformation Lead, ICCO said:
“Misinformation is not an issue that can be solved in isolation by one country ot one industry. This pledge is a foundation on which ICCO will continue to build the alliances necessary to create shared solutions and education tools required to make headway in the continuous battle against misinformation and disinformation. I am very pleased that more alliances have been formed in Warsaw and we have two more esteemed organisations committing to the cause”.
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The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises 41 associations representing 81 countries across the globe: from Africa, Asia, the Americas, Australasia, Europe, and, the Middle East. Collectively, these associations represent over 3,000 PR firms.
