Introducing Mynewsdesk CoPilot: 4,000 communicators just got AI-powered
Today, Mynewsdesk takes their biggest step yet when it comes to reshaping the way people work with PR and earned media, when AI is now integrated throughout the whole platform. PR professionals can now get help with ideas for stories, create content, get matched with the right journalists, and measure their PR impact - all in one place, fully automated and AI powered.
Jim Donaldson Inducted into ICCO Hall of Fame
Jim Donaldson, CEO UK and Middle East became the 47th inductee into the International Communications Consultancy Organisation (ICCO) Hall of Fame at the ICCO Global Awards in London last night.
PR professionals AI usage rockets throughout 2023
PR professionals’ confidence is returning as usage of AI tools shoots up, according to the latest ICCO and PRCA Confidence Tracker published today.
Belmont University wins gold in ICCO University PR World Cup
Alyssa Sotiros and Nora Suknaic representing Belmont University (USA) have won Gold at the second annual ICCO University PR Word Cup. Silver was claimed by Emilia Sala and Michalina Wójcik representing University of Warsaw (Poland), while Jessica Gaynor and Sarah Cockett from Leeds Beckett University (UK) won Bronze.
United Nations Development Programme to set brief for ICCO’s PR World Cup
ICCO joins forces 🤝 with the United Nations Development Programme (UNDP) for PR World Cups, fostering global young talent!
GWPR and EACD sign ICCO’s Media Information and Education Pledge
The European Association of Communication Directors (EACD) and Global Women in PR (GWPR) are the latest organisation to sign ICCO’s Media Information and Education Pledge at the 2023 ICCO Global Summit in Warsaw.
Industry confidence remains high as PR leaders embrace AI tools - Confidence Tracker
PR leaders remain confident about market conditions, and are increasingly exploring the potential of AI tools such as ChatGPT, according to the latest PRCA and ICCO Confidence Tracker published today.
GLOBAL WOMEN IN PR ANNUAL INDEX SURVEY HIGHLIGHTS
The GWPR Annual Index is a survey-based report measuring the position of women working in the global PR industry.
By shifting from "why” to “who” PR gets comfortable being uncomfortable
Since 2020, the PR sector has learnt to live with uncertainties those firstly brought by the pandemic and then by factors such as hyperinflation, political instability, and the war in Ukraine with subsequent humanitarian and energy crisis.
It's Time To Prioritise
The World PR Report, the definitive study of the global public relations industry, conducted annually by the International Communications Consultancy Organisation (ICCO), is a fundamental look at the state of global PR practices and the trends and initiatives affecting and influencing its progress.
DEI is not a sprint or a marathon, it is not a sport! It is a social justice issue.
Research and anecdotal evidence indicates that progress has by and large stalled, that organisations have focused on the quick wins - to be seen to be on the right side of history and public opinion.
STILL FIGHTING... AND WINNING
The last year has been a mixed bag of challenges and opportunities. Hope followed closely on the heels of despair as vaccines followed COVID-19 and recovery followed lockdowns.
How AI will transform the way we work with PR and communications
Press officers in today's workplace face a number of challenges, including the need to produce more content, the proliferation of channels and formats, the need for repetitive bulk work, and the need to build relationships with the media.
Are you writing for robots or humans?
If someone asks you if you are writing content for robots, your natural response would probably be: Robots? No, I’m writing for journalists and my other fellow humans.
News deserts and the PR industry: can emerging technologies help reverse the worrying trend?
In a recent survey of news and publishing professionals, over 86% of respondents agreed that local news access is vital to democracy. However, more than 45% said they believe that access to local news has actually decreased in the past decade.
Can you make the world add up?
Tightening up our use of data in campaigns is an ethical step PR must take to ensure we’re not contributing to misleading narratives.
Assessing emotional states and intensity in a text
That what we read in our feeds triggers emotions is nothing new. But what kind of emotions and how intense are they? And what impact could this have on the media climate? Mynewsdesk is evaluating the possibilities of using AI within the communications industry.
Poles Apart on Polarization
Human beings are naturally groupish creatures who tend to like those who agree with them, and often dislike those who do not.
Bell Pottinger reflections & landmark global survey to headline PRCA Ethics Month
The Public Relations and Communications Association (PRCA) Global Ethics Council will mark this September’s Ethics Month with a series of reflections from industry leaders on Bell Pottinger’s expulsion from the Association five years ago.