GLOBAL WOMEN IN PR ANNUAL INDEX SURVEY HIGHLIGHTS
The GWPR Annual Index is a survey-based report measuring the position of women working in the global PR industry.
By shifting from "why” to “who” PR gets comfortable being uncomfortable
Since 2020, the PR sector has learnt to live with uncertainties those firstly brought by the pandemic and then by factors such as hyperinflation, political instability, and the war in Ukraine with subsequent humanitarian and energy crisis.
It's Time To Prioritise
The World PR Report, the definitive study of the global public relations industry, conducted annually by the International Communications Consultancy Organisation (ICCO), is a fundamental look at the state of global PR practices and the trends and initiatives affecting and influencing its progress.
DEI is not a sprint or a marathon, it is not a sport! It is a social justice issue.
Research and anecdotal evidence indicates that progress has by and large stalled, that organisations have focused on the quick wins - to be seen to be on the right side of history and public opinion.
STILL FIGHTING... AND WINNING
The last year has been a mixed bag of challenges and opportunities. Hope followed closely on the heels of despair as vaccines followed COVID-19 and recovery followed lockdowns.
How AI will transform the way we work with PR and communications
Press officers in today's workplace face a number of challenges, including the need to produce more content, the proliferation of channels and formats, the need for repetitive bulk work, and the need to build relationships with the media.
Are you writing for robots or humans?
If someone asks you if you are writing content for robots, your natural response would probably be: Robots? No, I’m writing for journalists and my other fellow humans.
News deserts and the PR industry: can emerging technologies help reverse the worrying trend?
In a recent survey of news and publishing professionals, over 86% of respondents agreed that local news access is vital to democracy. However, more than 45% said they believe that access to local news has actually decreased in the past decade.
Can you make the world add up?
Tightening up our use of data in campaigns is an ethical step PR must take to ensure we’re not contributing to misleading narratives.
Assessing emotional states and intensity in a text
That what we read in our feeds triggers emotions is nothing new. But what kind of emotions and how intense are they? And what impact could this have on the media climate? Mynewsdesk is evaluating the possibilities of using AI within the communications industry.
Poles Apart on Polarization
Human beings are naturally groupish creatures who tend to like those who agree with them, and often dislike those who do not.
Bell Pottinger reflections & landmark global survey to headline PRCA Ethics Month
The Public Relations and Communications Association (PRCA) Global Ethics Council will mark this September’s Ethics Month with a series of reflections from industry leaders on Bell Pottinger’s expulsion from the Association five years ago.
Does Transparency Pay Off?
“Unfortunately, I will not be able to help on this occasion”. How often were you brave enough to say this to your existing or prospective client?
Dark Social: What Every PR Professional Needs to Know
Dark social. Never heard of it? You are not alone! However, research shows that most of the content generated by the PR industry is being shared and talked about within dark social channels. We just can’t see it.
Knowledge is Power: Rewards and Awards
One of the many definitions for Public Relations is the practice of managing and disseminating information for an organisation to the public to affect their public perception. So far so good. Many of you reading this will probably be thinking ‘why am I being told what I already know?’.
PROI Worldwide joins ICCO
PROI Worldwide is a network of some of the world’s most ambitious entrepreneurial firms, bringing together like-minded PR business owners.
Diverse viewpoints, or misunderstanding? The importance of double checking the perspective.
I’m not a lover of Scrabble. Or word games. I find them quite tedious.
How should a PR professional deal with disinformation? APRA introduced 7 principles
Prague, 18. 5. 2021 – The Association of Public Relations (APRA) perceives an intensive spread of disinformation in the Czech society as a serious problem but also as a great challenge for PR professionals. At the Forum Media Light conference, APRA presented seven principles of how a PR professional should deal with disinformation. The principles represent the first comprehensive set of recommenda
GWPR Report Highlights Boardroom Barriers but Flexible Working May Accelerate Change
The Annual Index is a GWPR (Global Women in PR) report measuring the position of women in PR around the world. This research-based report* is part of a five-year plan to help us understand the issues affecting women in the industry and to measure the progress towards gender equality.