Press release -
Introducing Mynewsdesk CoPilot: 4,000 communicators just got AI-powered
Today, Mynewsdesk takes their biggest step yet when it comes to reshaping the waypeople work with PR and earned media, when AI is now integrated throughout thewhole platform. PR professionals can now get help with ideas for stories, createcontent, get matched with the right journalists, and measure their PR impact - all inone place, fully automated and AI powered.
CoPilot is a creative partner, supporting communicators in everything they do. With theIdea Generator feature, users can effortlessly tap into a stream of tailored contentsuggestions that resonate with their brand's identity. CoPilot also includes a sophisticatedjournalist matching feature, which analyses content to find the best journalists, ensuringthat each message is directed towards the most receptive and relevant audience.
– AI is becoming the new standard, not only in PR, but in all industries. We understandthat the rapid development of AI can be overwhelming, says Louise Barnekow, CEO atMynewsdesk. With the release of CoPilot, we aim to simplify this complexity, providing areliable, accessible, and collaborative AI solution that enhances the PR efforts of our usersand help them create awareness, build trust and communicate about what matters tothem.
Key Features of CoPilot
Idea generation: CoPilot acts as a creative catalyst, sparking unique ideas for pressreleases and other content through AI analysis. It generates draft concepts andsuggestions based on the user's organisation, tailored to the audience's interestsand current trends, ensuring every piece of content has maximum resonance.
Optimised content creation: transition smoothly from ideation to content creation,with AI drafts embodying your brand's unique voice.
Tailored journalist matching: CoPilot's AI finds the best journalists for your news,ensuring your message reaches the right people.
Effortless reporting: measure your PR impact easily with real-time media coverageanalysis and stay on top of how you are covered in the media.
– What is unique about CoPilot is that we enable a completely different way to personalisethe support to each of our customers. By using AI-capabilities to create an understandingof the users and their company context, we are now able to craft ideas and create contentthat are not only innovative but also aligned with the company’s strategic communicationobjectives. This results in more impactful PR campaigns, and makes the job ofcommunicators so much smoother, says Daniel Wagnerius, CTO at Mynewsdesk.
All Mynewsdesk’s customers will have full access to CoPilot for free until the beginning ofnext year. During this time, Mynewsdesk will evaluate how customers are using the newfeatures, and how the product is best packaged when the trial period is over. Due toMynewsdesk’s large customer base, this will be one of the biggest AI powered SaaSsolutions out there, and through the release of CoPilot, Mynewsdesk is pushing the limitsof how communicators can utilise AI in their daily work.
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises 41 associations representing 81 countries across the globe: from Africa, Asia, the Americas, Australasia, Europe, and, the Middle East. Collectively, these associations represent over 3,000 PR firms.