Topics: PR, Communication
A quarter of comms leaders refuse to embrace AI despite wave of interest – ICCO PRCA Confidence Tracker
One in four (25%) of PR leaders say they will never use AI tools, such as ChatGPT, according to the latest PRCA and ICCO Confidence Tracker published today.
Demonstrate unity and advise clients to exit Russia now
One year on from Russia’s invasion of Ukraine, ICCO President Grzegorz Szczepanski welcomed the visit of US President Biden to Warsaw this week, calling for continued unity from the global PR community in support of everyone affected. In addition, the Ukraine Communications Support Network has urged PR businesses to advise their clients to exit from Russia completely.
Devastating earthquake in South-Eastern Turkey; A statement from IDA, the Turkish PR association
In the early morning hours of February 6th , South-Eastern Turkey was hit by an earthquake of 7.7 magnitude, the most severe earthquake recorded in the country in nearly a hundred years.
GLOBAL WOMEN IN PR ANNUAL INDEX SURVEY HIGHLIGHTS
The GWPR Annual Index is a survey-based report measuring the position of women working in the global PR industry.
By shifting from "why” to “who” PR gets comfortable being uncomfortable
Since 2020, the PR sector has learnt to live with uncertainties those firstly brought by the pandemic and then by factors such as hyperinflation, political instability, and the war in Ukraine with subsequent humanitarian and energy crisis.
It's Time To Prioritise
The World PR Report, the definitive study of the global public relations industry, conducted annually by the International Communications Consultancy Organisation (ICCO), is a fundamental look at the state of global PR practices and the trends and initiatives affecting and influencing its progress.
DEI is not a sprint or a marathon, it is not a sport! It is a social justice issue.
Research and anecdotal evidence indicates that progress has by and large stalled, that organisations have focused on the quick wins - to be seen to be on the right side of history and public opinion.
Nitin Mantri and Nataliya Popovych Inducted into ICCO Hall of Fame
The International Communications Consultancy Organisation (ICCO) inducted two new inspirational PR figures, AvianWE CEO, Nitin Mantri and One philosophy and WeAreUkraine Founder and President, Nataliya Popovych, into the ICCO Hall of Fame.
Ketchum big winners at ICCO Global Awards
Ketchum claimed four awards at the ICCO Global Awards 2022 tonight at The Savoy in London.
Leeds Beckett University win ICCO’s Inaugural University PR World Cup
Leeds Beckett University’s Olivia Withnell and Rose Halpin have won the inaugural University edition of ICCO’s PR World Cup (UPRWC). Beating off competition from ten other student teams from UAE, UK, USA, South Africa and Hungary, the pair presented a campaign pitch for a brief set by the World Wildlife Fund (WWF).
PR Leaders Predict Increased Profitability in Face of Global Challenges
PR agency leaders in every region of the world expect increased profitability over the next 12 months, according to the new ICCO World PR Report 2022-2023. The expected profitability score was 7.0 out of 10, up from 6.7 in 2021.
Team Denmark Win 2022 Next-Gen PR World Cup
LEAD Agency’s Sofie Rebecca Høj and Advice’s Morten Vester Haldrup of Denmark have won Gold at the 2nd annual ICCO Next Generation PR Word Cup.
More than a half of PR agencies to increase fees – PRCA ICCO Confidence Tracker
More than a half (56%) of PR agencies across the world will increase client fees in the next six months, according to the latest ICCO PRCA Confidence Tracker research published today.
2022 ICCO Global Awards Shortlist Announced
The International Communications Consultancy Organisation (ICCO) is pleased to unveil the shortlist for the 2022 ICCO Global Awards.
2022 Next Generation PR World Cup Finalists Announced
Thirteen pairs of talented young PR professionals have won national and regional creative campaign competitions to make it through to the global final of the second annual ICCO Next Generation PR World Cup.
Are you writing for robots or humans?
If someone asks you if you are writing content for robots, your natural response would probably be: Robots? No, I’m writing for journalists and my other fellow humans.
News deserts and the PR industry: can emerging technologies help reverse the worrying trend?
In a recent survey of news and publishing professionals, over 86% of respondents agreed that local news access is vital to democracy. However, more than 45% said they believe that access to local news has actually decreased in the past decade.
Hotwire Global Communication CEO announced as ICCO President-Elect
Heather Kernahan, Global CEO, Hotwire Global Communications, has been announced as the next ICCO Vice-President, a term that will run from October 2022 to 2024.
Assessing emotional states and intensity in a text
That what we read in our feeds triggers emotions is nothing new. But what kind of emotions and how intense are they? And what impact could this have on the media climate? Mynewsdesk is evaluating the possibilities of using AI within the communications industry.