Ketchum big winners at ICCO Global Awards

Ketchum claimed four awards at the ICCO Global Awards 2022 tonight at The Savoy in London.

Wins included Global Network Agency of the Year and PR Leader of the Year, won by UK CEO and President of Global Markets, Jo-ann Robertson. Their two campaign awards were Best Healthcare Campaign for work with Janssen Pharmaceuticals in Brazil and Best Influencer Marketing for a campaign with Adobe.

PR Clinic from Slovakia won three awards for work with Skoda and ABSOLUT Vodka, as did Netprofile from Finland, including an individual accolade for Account Manager Judit Vikman, winning Rising Star of The Year. Hope & Glory and Broadcast Revolution from the UK jointly also won three awards for their campaign with dating app Bumble. Independent agency of the year was won by MikeWorldWide. Sergii Bidenko, Owner, Bakya Agency won Best Crisis Response for his campaigning throughout the war in Ukraine.

There were also two new inductees into the ICCO Hall of Fame, Nitin Mantri, CEO, AvianWE and Nataliya Popovych, Founder, One Philosophy and Co-Chair of the Ukraine Communications Support Network became the 45^th and 46^th names to be added to an esteemed list for their contributions to the communications.

Entries from more than 20 countries and across six continents were whittled down a shortlist for the 22 prizes. The esteemed judging panel from 18 different countries scored campaigns on their strategy and research, innovation, execution, and business impact.

Maxim Behar, CEO, M3 Communications and 2022 ICCO Global Awards Jury President said:

“We have been bowled over by the creativity, the use of tech and analytics and smart strategies from campaigns all over the world. The reason we all invest the time we do in these awards isn’t just to pat ourselves on our collective backs – it’s to prove what we do really matters. It matters because it drives change, it makes a difference, and it creates real impact. The winners should all be tremendously proud of their great work”.

Full list of winners:

Best Automotive and Transport Campaign

PR Clinic, Wiktor Leo Burnett, Socialists, PHD and ŠKODA AUTO SLOVENSKO - Electric holiday in Slovakia

Best B2B Campaign

Wärtsilä Energy, Kurio & Greenhouse Communications- Europe's Energy Future

Best Broadcast Campaign

Bumble, Hope & Glory and Broadcast Revolution -#digitalflashingisflashing

Best Consumer Campaign

PR Clinic, Wiktor Leo Burnett, Socialists, PHD and ŠKODA AUTO SLOVENSKO- Electric holiday in Slovakia

Best Crisis Response

Sergii Bidenko, Owner, Bayka Agency - Win the war! How to beat a big crisis by winning every day

Best Digital and New Media Campaign

Netprofile and Helsinki Partners 90 Day Finn - 90 Day Finn – A Relocation Programme That Went Viral

Best Employee and Internal Communications Campaign

4CO & Besins Healthcare Brazil - Communications supporting business changes

Best Financial Services Campaign

PRAM Consulting - Investment is not only for millionaires!

Best Healthcare Campaign

Janssen Pharmaceuticals with Ketchum Brazil - “Listen to Our Voices”

Best Influencer Marketing Campaign

Adobe and Ketchum UK (with support from Golin)- Love the Journey

Best Media Relations Campaign

Say Communications & DeterTech - Tackling Domestic Violence

Best Not-for-Profit Campaign

EdelGive Foundation - UdyamStree Campaign

Best Public Affairs Campaign

Bumble, Hope & Glory and Broadcast Revolution - #digitalflashingisflashing

Best Purpose Campaign

PR Clinic, Jandl and ABSOLUT - New definition of Love

Best Technology Campaign

Bumble, Hope & Glory and Broadcast Revolution - #digitalflashingisflashing

Championing Diversity Award

Current Global - Accessible by Design

Event, Launch or Stunt Campaign

Netprofile and Helsinki Partners 90 Day Finn - 90 Day Finn – A Relocation Programme That Went Viral

Strategy and Evaluation in a Campaign

Lynn - #DontMissYourVaccine

Rising Star of The Year

Judit Vikman - Judit takes charge, Netprofile

PR Leader of the Year

Jo-ann Robertson, Ketchum

Independent Consultancy of the Year

MikeWorldWide

Global Network of the Year

Ketchum - Reintroducing, Ketchum

Hall of Fame

Nitin Mantri, CEO, AvianWE

Nataliya Popovych, Founder, One Philosophy