PR professionals AI usage rockets throughout 2023
PR professionals’ confidence is returning as usage of AI tools shoots up, according to the latest ICCO and PRCA Confidence Tracker published today.
Today the ICCO Board has been informed that Francis Ingham has passed away after a short illness. Our thoughts and prayers go out to his family and friends at this incredibly difficult time.
A quarter of comms leaders refuse to embrace AI despite wave of interest – ICCO PRCA Confidence Tracker
One in four (25%) of PR leaders say they will never use AI tools, such as ChatGPT, according to the latest PRCA and ICCO Confidence Tracker published today.
Devastating earthquake in South-Eastern Turkey; A statement from IDA, the Turkish PR association
In the early morning hours of February 6th , South-Eastern Turkey was hit by an earthquake of 7.7 magnitude, the most severe earthquake recorded in the country in nearly a hundred years.
How AI will transform the way we work with PR and communications
Press officers in today's workplace face a number of challenges, including the need to produce more content, the proliferation of channels and formats, the need for repetitive bulk work, and the need to build relationships with the media.