News archive

15 February 2023 01:13

GLOBAL WOMEN IN PR ANNUAL INDEX SURVEY HIGHLIGHTS

The GWPR Annual Index is a survey-based report measuring the position of women working in the global PR industry.

7 February 2023 13:34

By shifting from "why” to “who” PR gets comfortable being uncomfortable

Since 2020, the PR sector has learnt to live with uncertainties those firstly brought by the pandemic and then by factors such as hyperinflation, political instability, and the war in Ukraine with subsequent humanitarian and energy crisis.

13 December 2022 16:49

It's Time To Prioritise

The World PR Report, the definitive study of the global public relations industry, conducted annually by the International Communications Consultancy Organisation (ICCO), is a fundamental look at the state of global PR practices and the trends and initiatives affecting and influencing its progress.

5 December 2022 17:09

DEI is not a sprint or a marathon, it is not a sport! It is a social justice issue.

Research and anecdotal evidence indicates that progress has by and large stalled, that organisations have focused on the quick wins - to be seen to be on the right side of history and public opinion.

25 November 2022 16:57

STILL FIGHTING... AND WINNING

The last year has been a mixed bag of challenges and opportunities. Hope followed closely on the heels of despair as vaccines followed COVID-19 and recovery followed lockdowns.

18 October 2022 21:55

Are you writing for robots or humans?

If someone asks you if you are writing content for robots, your natural response would probably be: Robots? No, I’m writing for journalists and my other fellow humans.

17 October 2022 13:58

News deserts and the PR industry: can emerging technologies help reverse the worrying trend?

In a recent survey of news and publishing professionals, over 86% of respondents agreed that local news access is vital to democracy. However, more than 45% said they believe that access to local news has actually decreased in the past decade.

29 September 2022 20:16

Can you make the world add up?

Tightening up our use of data in campaigns is an ethical step PR must take to ensure we’re not contributing to misleading narratives.

20 September 2022 08:30

Assessing emotional states and intensity in a text

That what we read in our feeds triggers emotions is nothing new. But what kind of emotions and how intense are they? And what impact could this have on the media climate? Mynewsdesk is evaluating the possibilities of using AI within the communications industry.

20 September 2022 08:00

Poles Apart on Polarization

Human beings are naturally groupish creatures who tend to like those who agree with them, and often dislike those who do not.

22 June 2022 00:00

Dark Social: What Every PR Professional Needs to Know

Dark social. Never heard of it? You are not alone! However, research shows that most of the content generated by the PR industry is being shared and talked about within dark social channels. We just can’t see it.

8 June 2022 00:00

Knowledge is Power: Rewards and Awards

One of the many definitions for Public Relations is the practice of managing and disseminating information for an organisation to the public to affect their public perception. So far so good. Many of you reading this will probably be thinking ‘why am I being told what I already know?’.