ICCO Announces Key Themes and Partners for ‘PR in Cannes 2025’

London, 13th March 2025 – The International Communications Consultancy Organisation (ICCO) is excited to unveil the sponsors and partners supporting this year’s edition of PR in Cannes, set to take place on 18th June 2025 at the iconic LBB Beach during the Cannes Lions Festival.

Bringing together leading PR professionals from across the globe, PR in Cannes has been a staple of ICCO’s presence at the festival for over a decade. This year’s event will showcase insightful discussions, expert-led panels, and interactive sessions, all focused on the evolving role of PR in driving business success.

The 2025 edition will centre on the theme: "Traditional PR Services Breaking into Solutions for Business." This focus highlights how PR evolves beyond media relations to become an essential driver of business strategy, reputation management, and corporate success.

In 2025, ICCO will partner with UNDP, AMEC, FIBEP, Worldcom PR Group, IW Group, Team Farner, Breefcase, Carma, GWPR —a dynamic mix of organisations committed to advancing PR’s role in the creative industries.

PRAM Consulting supports ICCO in leading the organisation of this year’s PR in Cannes, helping shape a programme that reflects the latest industry trends.

Andras Sztaniszlav, Interim CEO ICCO, commented:

"ICCO is thrilled to have such strong partners supporting this year’s event. Each year, we aim to elevate the value we bring to our members and attendees, ensuring meaningful insights and connections. Beyond big agency networks' massive presence at Cannes Lions, ICCO’s role is to support national PR associations, networked firms, and independent PR consultants. This year’s programme, shaped together with our partners, reflects our commitment to delivering relevant content and fostering strong industry connections."

Patrik Schober, Managing Partner PRAM Consulting and the main organiser of PR in Cannes, firmly stated:

"In today's world of uncertainty, expert PR is an indispensable contributor to business success. Clients of PR agencies need the assurance that their communication will be understood and delivered effectively, and through AI, they will gain extra value. I am delighted and grateful to ICCO for giving me the opportunity to organise the PR in Cannes event, allowing us to unite the global PR community and demonstrate our industry's adaptability to modern business demands."

‘PR in Cannes 2025’ will be part of the Little Black Book Beach on the Croisette on Wednesday, 18th June, bringing together PR leaders, creatives, and industry professionals for engaging content and networking opportunities.

For updates and registration details, visit iccopr.com/princannes/ —sign-ups for members will be available soon.