STILL FIGHTING... AND WINNING
The last year has been a mixed bag of challenges and opportunities. Hope followed closely on the heels of despair as vaccines followed COVID-19 and recovery followed lockdowns.
How AI will transform the way we work with PR and communications
Press officers in today's workplace face a number of challenges, including the need to produce more content, the proliferation of channels and formats, the need for repetitive bulk work, and the need to build relationships with the media.
Leeds Beckett University win ICCO’s Inaugural University PR World Cup
Leeds Beckett University’s Olivia Withnell and Rose Halpin have won the inaugural University edition of ICCO’s PR World Cup (UPRWC). Beating off competition from ten other student teams from UAE, UK, USA, South Africa and Hungary, the pair presented a campaign pitch for a brief set by the World Wildlife Fund (WWF).
PR Leaders Predict Increased Profitability in Face of Global Challenges
PR agency leaders in every region of the world expect increased profitability over the next 12 months, according to the new ICCO World PR Report 2022-2023. The expected profitability score was 7.0 out of 10, up from 6.7 in 2021.
Team Denmark Win 2022 Next-Gen PR World Cup
LEAD Agency’s Sofie Rebecca Høj and Advice’s Morten Vester Haldrup of Denmark have won Gold at the 2nd annual ICCO Next Generation PR Word Cup.
More than a half of PR agencies to increase fees – PRCA ICCO Confidence Tracker
More than a half (56%) of PR agencies across the world will increase client fees in the next six months, according to the latest ICCO PRCA Confidence Tracker research published today.
2022 ICCO Global Awards Shortlist Announced
The International Communications Consultancy Organisation (ICCO) is pleased to unveil the shortlist for the 2022 ICCO Global Awards.
2022 Next Generation PR World Cup Finalists Announced
Thirteen pairs of talented young PR professionals have won national and regional creative campaign competitions to make it through to the global final of the second annual ICCO Next Generation PR World Cup.
Are you writing for robots or humans?
If someone asks you if you are writing content for robots, your natural response would probably be: Robots? No, I’m writing for journalists and my other fellow humans.
News deserts and the PR industry: can emerging technologies help reverse the worrying trend?
In a recent survey of news and publishing professionals, over 86% of respondents agreed that local news access is vital to democracy. However, more than 45% said they believe that access to local news has actually decreased in the past decade.
ICCO Announces 2023 Global Summit to Take Place in Warsaw
The 2023 ICCO Global Summit will take place in Warsaw, Poland on 11th and 12th October. The announcement was made at the end of the 2022 Global Summit in Dubai.