Image - 19 March 2025

ICCO World PR Report.jpg

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Topics

PR, Communication

Contacts

Roma Sakarnyte

Press contact Comms and Marketing Manager roma.sakarnyte@iccopr.com LinkedIn

ICCO World PR Report Reveals AI, Strategic Consulting, and Ethical Leadership as Key Industry Priorities

London, 19th March 2025 – The ICCO World PR Report 2024-2025 has officially launched, offering a comprehensive overview of the key trends, challenges, and opportunities shaping the global PR industry. This year’s findings underscore AI adoption, reputation management, geopolitical influence, and ethical leadership as defining factors for PR professionals navigating an evolving communications lands

Welcome to ICCO!

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world and provides a forum for senior management of the world’s best PR consultancies to meet and address issues of mutual interest and concern. 

The ICCO membership comprises 41 associations representing 81 countries across the globe: from Africa, Asia, the Americas, Australasia, Europe and the Middle East. Collectively, these associations represent over 3,000 PR firms. 

Members work together to raise standards of quality, address ethical issues, harmonise professional PR consultancy practice, and share knowledge. 